In the ever-evolving landscape of mobile marketing, staying ahead of the game is crucial to promoting your products effectively. Ronin Consultancy, the Global Marketing Agency, can assist you in understanding the emerging trends that will dominate mobile marketing in 2024.
From augmented reality (AR) to artificial intelligence (AI) and user-generated content, this article will provide you with valuable insights to boost your product promotion strategies.
1. Overview of Mobile Marketing Market Trends in 2023
The year 2024 promises to be a transformative one for mobile marketing. With the continuous growth of smartphone users worldwide, the mobile marketing landscape is set to expand even further. Marketers need to adapt to changing consumer behaviour and technological advancements to stay competitive. Below is a summary of the mobile marketing trends that businesses should not miss in 2023:
User retention is the priority in mobile marketing.
Because of the increasing competition, CPT and CPA are already on the rise. This is something we at SplitMetrics have observed too when collecting data for our recent Apple Search Ads Search Results Benchmarks Report.
App-Driven Customer Journey
Peggy Anne Salz, chief analyst and founder of MobileGroove, discussed this trend during SplitMetrics’ App Growth Week. She also made the point that subscription-based apps can now quickly turn into POS for their customers. Therefore, app marketers should now create a digital pathway that users can rely on for daily support and direction. Marketers can develop a tailored and interesting journey that keeps people interested and coming back for more by carefully planning and ordering digital interactions like push alerts, emails, and other communications forms.
Mobile marketing must concentrate on making each interaction count and directing users toward a successful outcome if it is to establish an effective customer experience. By doing this, they can enhance their relationships with their customers and improve their company’s performance.
Value graphics Instead of Demographics
Have you ever tried using value graphics rather than demographics as a basis?
An innovative technique to understanding what individuals truly care about and how these values affect decision-making is value graphics. Value graphics, created by David Allison, are based on the notion that demographic information is no longer sufficient to comprehend people’s wants and preferences. Instead, value graphics seek to pinpoint the fundamental principles that influence people’s decisions, beliefs, and motivations, thereby strengthening brand loyalty.
New Measurement Framework
Privacy laws have shaped the landscape of the industry and are now a crucial part of app marketing. Mobile marketers must reconsider their strategies and develop fresh measurement frameworks that take into account privacy concerns and accurate attribution as regulations increase.
For instance, more ad networks will adopt SKAdNetwork 4.0 in 2023, which strikes a compromise between protecting user privacy and giving advertisers information into the success of their campaigns.
App marketers will combine data sources to create a comprehensive view of their performance while informing their users about their data usage and protection. Eran Friedman, Co-Founder and CTO at Singular believes that a Hybrid Measurement approach will be a priority for many marketing teams in 2023
2. Strategic Approaches that help Businesses leverage Mobile Marketing in 2024
In 2024, mobile marketing has become an indispensable tool for success. Mobile devices have evolved into powerful gateways to a world of opportunities.
Ronin Consultancy will delve into the top 3 latest trends, tactics, and technologies that shape this landscape.
Augmented Reality (AR) in Mobile Marketing
Augmented reality is poised to revolutionize mobile marketing. AR apps and features are becoming increasingly integrated into smartphones, offering immersive experiences for users. Marketers can leverage AR to create interactive advertisements and product demonstrations. Imagine allowing customers to virtually try on clothing or visualize furniture in their homes before making a purchase. This level of engagement will undoubtedly boost conversion rates.
Read more: Augmented Reality in Marketing: UK game changer
Artificial Intelligence (AI) in Mobile Marketing
AI-powered tools and algorithms will play a pivotal role in shaping mobile marketing strategies in 2024. Machine learning algorithms can analyze vast amounts of data, enabling marketers to personalize their campaigns to a granular level. AI chatbots will provide instant customer support, improve the user experience, and drive sales. Additionally, AI can predict consumer behaviour, helping marketers make data-driven decisions.
Moreover, it’s understandable that when ChatGPT created a sensation, mobile marketers began to pay more attention to various AI solutions. With numerous products already on the market, AI tools are transforming mobile development and marketing. For instance, ChatGPT has many advantages, such as brainstorming tools, and helps with asset creation, coding, metadata optimization, semantic core collection, etc.
Additionally, ChatGPT may be used to make optimized marketing, work with app store reviews, and compare your game to rivals. App marketers and game developers may automate their workflows and keep one step ahead of the competition with the help of AI solutions like ChatGPT.
User-Generated Content
User-generated content (UGC) is a trend that will continue to gain momentum in 2024. Customers trust their peers more than traditional advertising, making UGC a powerful tool for product promotion. Encourage your customers to create content related to your products, whether it’s reviews, unboxing videos, or social media posts. By featuring UGC in your marketing campaigns, you can build trust and authenticity around your brand.
The first trend we discussed in this post, the emphasis on user retention, is strongly tied to this one.
User-generated content (UGC) has the potential to be a remarkably potent weapon in in-app marketing efforts. In order to market your app to new audiences, you must encourage your users to produce and share content about it. Here are some ways that UGC can support the promotion of your app:
- Increasing interaction
- Increasing the reach
- Providing social evidence.
As the world witnesses the so-called influencer fatigue, the use of UGC becomes even more important. Meltwater estimates that celebrities can only sway 3% of consumers’ purchases, therefore user-generated content is becoming important across all platforms, but particularly on social media.
By rewarding your brand ambassadors, creating a community to bring people together, or making UGC-styled advertisements that appear natural, you can increase engagement. ‘Natural’ in this context refers to an unfinished, DIY appearance.
Given that there will be a ton of incredible and unique content, it’s one of the most intriguing mobile marketing trends in 2023. By utilizing UGC, you also have “new lands” to discover.
In conclusion, 2024 will witness a mobile marketing landscape driven by augmented reality, artificial intelligence, and user-generated content. To stay competitive, businesses must embrace these trends and incorporate them into their marketing strategies. AR will provide immersive experiences, AI will offer personalization and predictive capabilities, and UGC will build trust and authenticity.
As we look ahead, it’s clear that mobile marketing will continue to evolve rapidly. To thrive in this dynamic environment, businesses must stay agile and adapt to the changing preferences of mobile users. By implementing the strategies discussed in this article, you can position your products for success in 2024.
In the ever-evolving world of mobile marketing, staying updated with the latest trends and technologies is essential. Embrace these trends, adapt your strategies, and watch your product promotion efforts flourish in 2024.
