About the client
Richmond Asia Group is an investment-led developer with a growing footprint in Malaysia’s high-value real estate sector. Richmond Asia Group offers international investors a gateway to Malaysia through high-performing, high-integrity assets that deliver both lifestyle appeal and resilient long-term returns.
By combining carefully selected developments with a long-term investment approach, the company has built strong relationships with partners and investors across the region, establishing itself as a trusted name in Malaysia’s premium real estate market.
Project overview
This project delivers a comprehensive end-to-end investor event marketing campaign for the Richmond Estelar project across two major Asian cities—Ho Chi Minh City, Vietnam, and Tokyo, Japan—with the goal of driving investor engagement and strengthening brand presence in both markets. By creating a seamless journey from awareness to post-event follow-up, the campaign generates qualified leads while supporting long-term business growth and cross-border investment opportunities.
The first phase focuses on executing integrated digital marketing campaigns across Vietnam and Japan to increase project awareness, attract qualified investors, and drive event registrations through targeted online channels.
The second phase centers on managing the complete investor event experience in both Ho Chi Minh City and Tokyo, including registration management, attendance confirmation, on-site coordination, and engagement activities designed to maximize participation and create meaningful investor interactions.
Based on campaign performance and event insights from both markets, the final phase involves post-event follow-up, lead nurturing, and performance analysis to strengthen investor relationships, optimize future campaigns, and create sustainable sales opportunities for the Richmond Estelar project.
Challenge
Language & Cultural Differences
Vietnamese and Japanese have distinct languages, communication styles, and business cultures that influence how investors receive information and engage with real estate projects. A successful campaign requires localized content, culturally appropriate messaging, and seamless communication across both markets. This requires close collaboration with local marketing teams and event partners to ensure consistent brand positioning while addressing the expectations of each audience.
Market Launch & Investor Engagement
As Richmond Estelar was introduced during its official sales launch period, creating awareness and generating investor interest within a limited timeframe was a key challenge. The campaign needed to effectively educate potential buyers, build trust in the project, and drive event participation through integrated digital marketing and personalized engagement strategies.
Cross-Market Coordination
Managing a single campaign across Vietnam and Japan required coordination between multiple stakeholders, marketing channels, and event operations. Differences in customer behavior, event expectations, and communication preferences demanded a flexible execution strategy to deliver a consistent investor experience while maximizing attendance and post-event engagement in both markets
Ronin’s Approach
Ronin developed a comprehensive event activation strategy covering every stage of the customer journey
1. Awareness & Lead Generation
A multi-channel digital campaign across Vietnam and Japan generated 759,000+ reach and 843,000+ impressions, significantly increasing Richmond Estelar’s visibility among investors and real estate professionals
2. Registration Management
To ensure efficient attendee acquisition, Ronin managed the registration process through dedicated forms and lead collection channels. Potential attendees were qualified and organized into structured guest lists, allowing the project team to maintain visibility throughout the conversion funnel.
3. Call Center & Attendance Confirmation
Recognizing that registrations do not automatically translate into attendance, Ronin deployed its call center team to conduct attendance confirmation before and during the events.
Activities included:
- Direct attendee confirmation calls
- Reminder communications
- Real-time attendance tracking
- On-site guest coordination
4. Event Hosting & On-Site Execution
Ronin managed on-site operations through a dedicated event team responsible for the following:
- Translation service
- Guest reception and check-in
- Event coordination
- Audience management
- Operational support
5. Follow-Up & Lead Nurturing
Following the events, Ronin supported post-event engagement activities to maintain communication with attendees and maximize the value of generated leads. This ensured that investor interest captured during the event could continue progressing through the sales pipeline
KEY OUTCOME
Through an integrated marketing and event strategy, Ronin successfully guided investors from awareness to event participation across Vietnam and Japan. The campaign generated over 759,000 campaign reach, secured 90 registrations, and welcomed 71 qualified attendees, achieving a 79% overall attendance rate. Beyond event execution, Ronin supported Richmond Asia Group with post-event follow-up, investor communication, and appointment scheduling for project visits in Kuala Lumpur, helping move qualified leads further down the sales pipeline. This end-to-end approach enhanced the overall customer experience, strengthened investor relationships, and delivered greater long-term value for both the client and its potential investors